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How Beyoncé Is Redefining The Future Of The Music Industry

Beyoncé’s new visual album Lemonade, released last weekend, is a masterpiece of a short film. It’s also the new pinnacle of popular music—a multi-genre epic full of anger, heartbreak, and power. It is a perfect culminating moment for how we make, distribute, and consume popular music. Beyoncé has long been a pioneer in savvy use of digital platforms to promote her work. Her career picked up speed with Destiny’s Child in 1996 and again in 2003 with the start to her solo career, but she really began to dominate in 2013, the year she announced (via Instagram) the release of a surprise

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